“The process runs counter to the way artists typically make and sell art. Often, artists create on commission or on speculation. Making work on commission involves finding a willing patron and “executing work that aligns with whatever that commission plan is, and, depending on what that relationship looks like, there's varying degrees of creative autonomy,” Brown said. “Creating on speculation means [artists] are guessing. They're making assumptions about potential future customers, and then going back and making work for those customers. And that mindset of creating for a market, for me, is where art loses its power.”
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